The idea of becoming a course creator or online coach sounds appealing, doesn’t it? Teaching others while earning passive income from your expertise. But if you’ve ever thought about launching your own course or coaching program, you’ve probably come across some common myths that may have made you hesitate.

I understand—it can feel overwhelming! But I’m here to debunk these myths that are holding you back from achieving success.

As someone who has built a 7-figure business as a course creator and coach, I’ve faced these challenges firsthand. Let’s explore the 3 biggest myths about becoming a successful course creator or coach—and how you can overcome them.

Myth 1: "You Need a Large Audience to Make Money as a Course Creator"

One of the most common myths about creating an online course or coaching business is that you need a huge following to make money. While it might seem like successful course creators have massive audiences, the truth is, you don’t need millions of followers to generate income.

Take my experience, for example:

• I made my first $5K month with just 1,776 subscribers.
• My first $10K month came with 2,701 subscribers.
• I built a 7-figure business when I had 19,170 subscribers.

The key isn’t a large audience—it’s having the right strategy to engage and convert your audience into paying customers. Even with a small, highly engaged audience, you can create a profitable course or coaching program.

Myth 2: "You Have to Spend a Lot of Money on Ads"

Another common myth is that you need to invest heavily in advertising—on platforms like Google Ads or Facebook Ads—right from the start. The truth is, running ads will only magnify the current results you’re seeing.

If your funnel, landing page, or email marketing strategy isn’t converting well, spending more money on ads won’t fix the problem. In fact, I didn’t run ads for my Google Ads course for an entire year when I started my business.

Before you invest in ads, make sure your funnel is optimized and you’re hitting the following benchmarks:

• Lead magnet opt-in rate: 3-5% of your website or YouTube traffic should be converting into leads.
• Sales conversion rate: Aim for 3-5% of your email opt-ins to convert into customers.

By focusing on improving your funnel’s performance, you’ll ensure that your ad spend delivers a solid return on investment (ROI).

Myth 3: "You Need to Be the Best in Your Niche to Be Successful"

Imposter syndrome is something most course creators and online coaches experience. You may feel like you need to be the absolute best or most qualified in your niche before you can teach others. But the reality is, you don’t have to be the top expert to be successful.

For example, I run the largest Google Ads YouTube channel, but that doesn’t make me the best Google Ads expert in the world. The key difference is that I can teach people how to do something in a simple, practical way.

Your goal as a course creator or coach is to help people learn actionable steps to achieve their goals. You don’t need countless certificates or awards. Instead, focus on delivering clear, valuable lessons that make a real difference.

✅ Stop YOUR Side Hustles: Commit Fully to Content Creation

Why People Buy Courses or Hire Coaches

Understanding why people invest in online courses or coaching programs is essential to your success. Here are the four main reasons people buy:

1. Access to you: They want the opportunity to learn directly from you.
2. Structure: They need a clear, step-by-step process to follow.
3. In-depth content: Courses offer more depth than free content, making them more valuable.
4. Support: They believe in you and want to support your business.

By recognizing these motivations, you can tailor your course or coaching program to better serve your audience’s needs.

Growing Your Audience and Email Database

Now that we’ve busted some myths, let’s talk about how you can actually grow your audience and database. A repeatable system for lead generation is the foundation of any successful online business. For instance, I consistently generate over 6,000 high-quality leads every month, translating into $100K+ in monthly sales.

The secret to this growth is a well-designed lead magnet and a sales funnel that turns visitors into paying customers. Here’s the simplified process:

1. Someone watches your YouTube video or clicks on your ad.
2. They download your lead magnet (a valuable freebie).
3. They enter your email sales funnel, where you nurture the relationship.
4. They purchase your course or coaching program.

This process works seamlessly when executed right—and it all starts with a lead magnet that delivers value.

The Importance of a Good Lead Magnet

Your lead magnet is the first step in your sales process. In fact, 99% of people who purchase your course or coaching program will have interacted with at least one of your lead magnets.

A good lead magnet should:

• Provide practical, actionable value.
• Be original and created by you.
• Help the user solve a specific problem, making them say, “This was helpful!”

Some of my most successful lead magnets include to-do checklists (like my Google Ads optimization checklist) and extended video sessions that dive deeper into topics I introduce on YouTube.

Conclusion

Becoming a course creator or online coach is one of the most rewarding career paths, both financially and personally. But to succeed, you need to break free from the myths that are holding you back.

You don’t need a massive audience. You don’t need to spend thousands on ads. And you definitely don’t need to be the best in your niche.

What you do need is a clear strategy, a commitment to helping others, and a system for consistently generating leads. If you’re ready to take the next step, start by creating your lead magnet and building your sales funnel.