Do you know where most sales are lost? On the poor-performing landing page.

Even if you are sending traffic from a high-performing YouTube video or the best ad campaign in the world, if your landing page isn’t optimized, your results will suffer.

Learn how to optimize your landing page here

A high-converting landing page is crucial, especially for content creators selling products like courses, paid communities, and coaching programs. In this blog, I'm going to focus on three specific sales copy strategies that will significantly boost your conversion rates and make people eager to buy your products faster than a teenage girl at a Taylor Swift Eras Tour merchandise stand.

As I mentioned, this is just one aspect of a profitable landing page. Stick around until the end of this blog, and I'll show you where you can watch more training on the five essential elements of a high-converting landing page, derived from over 10,000 live user tests.

All three of these tactics have been around for years. In fact, I remember learning these at a sales training day the company I was working for at the time put me through... which was 20 years ago.

So let's dive into them. While these strategies will work in any context, because this channel focuses on teaching people how to become 7-Figure Content Creators through selling their own courses, communities, and coaching programs, I will use that as an example.

1. The “Would it be worth it” Close

In this sales copy strategy, you tie the cost of your course or product to actual real-world results. It creates a “with me / without me” scenario, lowering the perceived value of the course compared to the actual results.

For example:

• If after my course you were able to increase the profits of your business by just $750 a month, would it be worth it? YES!
• Or if you were able to successfully launch a new product or sign one new client, would it be worth it? Of course YES!

This works very closely with the second strategy.

2. Reduction to the Ridiculous

This classic tactic involves bringing the cost down to a more manageable amount. For example, if you had a paid community that costs $99 a month, you could market that as $3.30 a day.

Rather than marketing your price at $99 a month, your tagline in your ad copy could be “less than a cup of coffee a day.”

What you are doing here is helping the person justify their purchase. If they experience any buyer's remorse, they can resolve it by thinking, "Don't be silly, it only costs less than a cup of coffee a day."

There are other ways to do this, which I will show you very soon on a screen share. But right now, let's go to number three.

3. The Money-Back Guarantee

This one is probably the most effective as it removes any fear of buying your product. It also eliminates any notion that your product is a scam.

Especially for online content creators selling digital courses, this is a big one as people gain confidence that if the course does not live up to expectations, doesn't deliver, or doesn't teach anything new, they can get their money back.