Are you looking to build a personal brand that generates 7 figures in revenue? In this guide, we’ll walk you through the three essential steps to building a successful personal brand that not only grows your audience but also boosts your income. These steps—building your audience, building your database, and building your income—are the key to creating a profitable personal brand.

Whether you’re a coach, content creator, or entrepreneur, these proven strategies will help you scale your personal brand while offering valuable insights from my own journey.

Step 1: Build Your Audience

Building an audience is the foundation of your personal branding strategy. Whether you’re on YouTube, LinkedIn, or hosting a podcast, offering free, valuable content is essential for attracting the right audience.

Why Social Media Isn't Enough

While platforms like Instagram and Facebook can help you gain followers, what really matters is having an engaged audience that cares about your expertise. The focus should be on providing value in a niche area where you can establish yourself as an authority.

How to Choose Your Niche

When you’re starting out, teach on a topic where you have expertise. This could be:

• Sales
• Copywriting
• Public speaking
• A hobby or other specialized skill

My own journey started after spending 14 years in digital marketing. I decided to focus exclusively on Google Ads because:

1. It was my strongest skill.
2. It was less competitive compared to other niches, like Facebook Ads.

Choosing a niche that isn’t oversaturated will help you stand out.

SEO Tip: Teach What People Are Searching For

To grow your audience, create content that answers specific questions. Use tools like AnswerThePublic or Google Keyword Planner to identify what your potential audience is searching for. Then create step-by-step tutorials or educational content that addresses these needs.

Results from My Experience:

• With under 1,700 subscribers, I was earning $5k per month.
• With 2,700 subscribers, I reached $10k per month.
• By the time I hit 20k subscribers, I was generating 6-figure months.

Remember, you don’t need a large audience to start making money. You need an engaged one!

👉🏻 How to Build a Seven-Figure Brand with High-Quality Leads

Step 2: Build Your Database

Once you’ve attracted an audience, the next step is to build a database of leads. This is done through lead magnets, which are typically free, high-value resources offered in exchange for an email address.

What Makes a Good Lead Magnet?

• High Value: Your lead magnet must truly help people. Offer a mini-course, a free ebook, or access to exclusive training.
• Actionable: Help your audience take the next step on their journey. It should be a natural extension of your free content.

For example, if you’re teaching about Google Ads, offer a free advanced guide or a checklist that helps them implement what you’ve taught in your free videos.

The Importance of an Email List

An email list is one of your most valuable assets. Unlike social media platforms where algorithms control who sees your content, email allows you to communicate directly with your audience. Building this database will not only allow you to nurture relationships but also be a foundation for future income generation.

Step 3: Build Your Income

Finally, we arrive at the easiest step—building your income. Once you have an engaged audience and a healthy email list, monetizing becomes straightforward.

How to Monetize Your Audience

You can start by offering:

1. Paid Coaching: Offer one-on-one coaching sessions or group coaching programs.
2. Online Courses: Create evergreen courses—products that don’t require ongoing input once they’re launched. This allows you to generate passive income.
3. Paid Membership Communities: Build an engaged, ongoing community where members can access exclusive content, resources, and discussions.

Even before I officially launched my coaching programs, people were reaching out to me for advice and booking coaching sessions. That’s the beauty of an engaged audience—they will come to you when they find value in your content.

When Should You Launch?

Before launching a major product, aim to have at least 5,000 subscribers in your email list. This ensures you have a large enough pool of potential customers who are already primed to purchase your offerings.

Conclusion: Building a Personal Brand is Simple (If You Follow These Steps)

Building a 7-figure personal brand is achievable if you follow these three steps:

1. Build your audience by offering free, valuable content.
2. Build your database by offering high-value lead magnets.
3. Build your income by creating paid products like coaching programs, courses, and communities.

The sooner you start, the sooner you can enjoy the rewards—like I did. Today, my brand earns over 7 figures a year, and I’m helping more people than I ever imagined, all while working less and spending more time with my family.