Are you feeling stuck in your current job? Maybe you've built your own business but find yourself feeling uninspired and bored. It’s a common dilemma, and the initial thought might be: “It’s time for a change. I need to do something different.”

But before you decide to change your job, consider a different approach: change your earning capacity. This simple shift in mindset can open up a world of opportunities without needing to start from scratch.

Why You Should Focus on Earning Capacity Instead of Changing Jobs

Changing jobs or careers can be a drastic move that involves risk, time, and effort. Instead, leveraging your existing skills to increase your income can be a more efficient and rewarding path. This is especially true if you've already invested years in building expertise in your field.

The Conversation That Sparked This Idea

Last week, I had an interesting conversation at the gym. A guy I met had been a fitness trainer for 15 years. Feeling stuck and burned out, he was on the verge of leaving the industry to become a real estate agent. It made sense to him—until a friend suggested a different path.

His friend asked, “Why waste 15 years of knowledge and experience? Why not create an online course and share what you know?”

That advice resonated with him, and it struck a chord with me as well, because I had been through a similar experience.

My Journey from Google Ads Specialist to Online Educator

I’ve been working with Google Ads since 2010. By 2019, I started feeling restless and began exploring other options. Then COVID hit, and I put everything on hold.

In August 2021, I came across a YouTube video about creating online courses. It was a game-changer. By February 2022, I had sold my first course. Fast forward to February 2024, and I’ve reached over $1 million in course and community sales on Kajabi. Just recently, I was awarded as a Top 3 Kajabi earner in Australia.

I’m thrilled that I didn’t change my career. Instead, I changed how I monetized my skills—and that has made all the difference.

How to Monetize Your Expertise

Monetizing your expertise can be a powerful way to increase your earning potential. Here are three benefits that come with earning from your expertise:

1. Reignite Your Passion for the Industry

Even if you love your field, doing the same thing day in and day out can become monotonous. Launching courses, paid communities, and coaching allows you to continue working in your industry but in new, engaging formats. Whether it’s through one-on-one coaching or live community sessions, you can rediscover your passion by sharing your knowledge in innovative ways.

2. Expand Your Network and Unlock New Opportunities

Before I started monetizing my expertise, my network was mostly local. Now, I have contacts all over the world. I’ve connected with industry leaders through interviews on my Google Ads YouTube channel and built relationships with professionals globally. A larger network opens doors to opportunities you never imagined.

3. Impact More People Than You Ever Thought Possible

When you share your expertise online, you’re not just increasing your income—you’re making a difference. You can help people around the world through courses, coaching, and community engagement. The ability to reach a global audience and positively impact lives is one of the most rewarding aspects of this journey.

Steps to Start Monetizing Your Expertise

1. Identify Your Niche: What do you know well enough to teach others? Choose a niche where you have significant experience and can add value.
2. Create a Course or Community: Platforms like Kajabi make it easy to create, market, and sell online courses and communities.
3. Leverage Content Marketing: Use blogs, YouTube videos, and social media to build an audience and establish yourself as an authority in your niche.
4. Promote Your Offerings: Share your courses, coaching, or community through your existing network and grow your audience with paid ads.

👉 The Complete YouTube Sales Flow: Transform Your Views into Sales

Final Thoughts: Reframe Your Perspective

If you're feeling stuck or ready for a change, don't rush into a new career. Instead, think about how you can leverage your existing skills to change your earning capacity. It’s not always about what you’re doing; sometimes it’s about how you’re doing it.