Have you ever scrolled through your social media feed, only to come across a post from a content creator claiming they made tens or even hundreds of thousands of dollars in just one month? It's an enticing image, isn't it? But the reality might not be as glamorous as it seems.

According to recent data from a report commissioned by Goldman Sachs and Kajabi's "State of Creators Report for 2024," only a mere 4% of creators make more than $100,000 a year. Yes, you read that right—just 4%.

So, the next time you see someone boasting about their enormous earnings from their latest Instagram Reel or TikTok video, take it with a grain of salt. More often than not, these claims are exaggerated, if not downright misleading.

But why is this the case? Well, it all boils down to the harsh truth: creators are fighting a losing battle against algorithms designed to keep users glued to the platform—not to share the wealth. While social media giants rake in billions of dollars in advertising revenue, creators are left tirelessly feeding these algorithms in hopes of catching a break.

They're constantly chasing virality, competing for brand deals, and struggling to monetize their content effectively. And unfortunately, for the vast majority of creators, it's simply not paying off.

So, what's the solution? How can creators break free from this cycle of chasing algorithms and start making real money from their content?

The answer lies in diversification and ownership. Instead of solely relying on platforms like Instagram, TikTok, or YouTube for revenue, creators need to broaden their horizons and explore other avenues.

But how?

The key is to stop viewing these platforms as the endgame and start seeing them as a means to an end—a way to attract leads for your business. And believe it or not, it's possible to earn six figures with a relatively small audience.

How small, you ask?

Let's take a look at a real-life example. In Module 2, Page 6, we see a screenshot that illustrates how one individual was able to generate significant revenue with a modest following. This person understood that the real money lies in selling digital products—not just accumulating followers.

👉 Build a Business, Not an Audience: The Power of Lead Magnets

And here's the kicker: you don't necessarily need to create your own products to succeed. Affiliate marketing can be just as lucrative, provided you know how to leverage it effectively.

So, if you're a content creator looking to elevate your earning potential, it's time to shift your perspective. Stop chasing algorithms and start focusing on what truly matters—building a sustainable business that revolves around your unique talents and offerings.

After all, in a world where only 4% of creators make six-figure incomes, it's those who think outside the box and embrace diversification who will ultimately come out on top.