You might call me "old skool," but I don’t use ChatGPT to write my YouTube scripts. Despite the widespread adoption of AI tools, I can still write each script in under an hour—most times in about 45 minutes.

While I'm not against AI tools and do use them to help with my titles and ideas for introductions, I refrain from using them for entire scripts. The reason is simple: I want to ensure that my individual personality and skill set always come through in my videos. Plus, the process I use, which I'll show you, allows you to write scripts in about 30-45 minutes.

When I launched my first YouTube channel at the start of 2022 in the Google Ads niche, the average Google Ads channel had only 20k subscribers. In 2.5 years, I grew my Google Ads-only channel to over 85k subscribers. This success is due in part to the strategy I used to write my YouTube scripts, which not only increased engagement but also generated more leads for my business.

Start with Finding the Best Title from a YouTube Search

Whenever I write a YouTube script, I start on YouTube and search for potential topics for a new video. My goal is twofold:

1. Find topics with a decent amount of volume.
2. Identify areas where I can add value that other creators are not providing.

Examples

For example, you might search for "YouTube SEO" and find a niche within that, like "SEO for YouTube videos" or a unique angle such as "Why YouTube SEO Doesn't Matter." I also use tools like TubeBuddy to assist in this process.

Work on the First 60 Seconds of the Video (Hook)

When writing a YouTube script for an 8-12 minute video, I spend about 30-45 minutes in total, but usually up to 15 minutes on the first 30-60 seconds. The success of any video heavily depends on this introduction.

Getting the Viewer's Attention

In your YouTube introduction, there are two main goals:

1. Get the viewer's attention:
   • Highlight a pain point they are experiencing.
     • For example, instead of saying, “In this video, I am going to show you how to reduce your ad costs,” you could say: “Are you sick of wasting your money on Google Ads with no results? In this video, I am going to show you how to reduce your ad costs.”
   • Make a controversial statement.
     • For instance, I began this blog post with, "You might call me 'old skool,' but I don’t use ChatGPT to write YouTube scripts," because it challenges a current trend.

Promising a Solution

2. Promise a solution:
   • Give viewers confidence that you will address their problem.
     • Use phrases like, “In this video, I will show you the 3 steps to…” or “Let’s get straight into the 5 steps you need to follow to…”

Break Your Teaching into 3-5 Actionable Points

A common problem with YouTube educational videos is the lack of clear, actionable steps. Your script should act like a Google Maps guide, providing a step-by-step process to complete a task.

The Sweet Spot

I recommend breaking your content into 3-5 points. This range keeps viewers' attention and fits well within an 8-20 minute video. If you have more than five points, consider creating a series or playlist of shorter videos.

Example Series

For example, on my channel, I ran a teaching series on how to become a content creator. Instead of a single 3-hour video, I broke it into nine separate videos. On another channel, I release a 12-15 part series annually on everything you need to know about Google Ads.

Benefits of a Series

The benefits of a series include:

• Weeks or months of content.
• Increased retention rate.
• Breaking learning into manageable chunks.

Give an Invitation to Take the Learning Further

This is a crucial yet often overlooked part of a YouTube script. If you want to use YouTube to grow your business, you need to transition viewers into your database.

How to Invite Further Learning

To help with this, I recommend:

1. Teasing additional in-depth content at the end of the video.
2. Providing a link in the description for a resource, like my 6 Figure Funnel Building Kit, which guides viewers through converting into customers.

Don’t Answer Everything: Lead Them to Further Learning

End your video without fully concluding. Instead, seamlessly transition to another video.

Example Transitions

For example, I might end a video with, “If you want to learn more about creating sales from your YouTube viewers, check out this next video: ➡️ Build a Business with No Audience

Or direct them to another relevant topic, like, “If you want to start a YouTube channel, check out this video: [What You Need to Start a YouTube Channel: Studio Tour].”

Conclusion

By following these steps, you can create engaging, actionable, and effective YouTube scripts that reflect your unique personality and expertise. Happy scripting!