Are you worried about launching a business because the market is too competitive?

Many entrepreneurs hold back from starting their business due to competition.

But here’s the reality, there’s no such thing as the best business—there’s the best operator.

This mindset shift is critical for success, and it’s exactly what I focused on when launching my Google Ads courses.

My Journey: Google Ads Courses to 7-Figure Success

Back in 2021, I was preparing to launch my Google Ads courses, and people questioned my pricing strategy. They asked:
“Why would someone spend $700 on your Google Ads course when Udemy offers similar courses for under $50?”

While this seemed like a valid concern, it missed the point entirely.

Fast forward three years, and my Google Ads courses are now a 7-figure business. In fact, just last week, I received an award for being in the Top 3 Sales on the Kajabi platform in Australia—and that’s only in our second year of operation. Additionally, we run the largest Google Ads-only YouTube channel with just under 90k subscribers.

The Power of Being the Best Operator

Success in business isn’t just about having the best product. It’s about how you operate. A similar story can be seen with Bundaberg Ginger Beer in Australia in the 1960s. Even in a crowded market, the new owner focused on being the best operator, and the rest followed.

👉 Build a Database, Not Just an Audience!

Essential Operations for Course Creators, Coaches, and Community Leaders

If you’re looking to succeed as a content creator, whether selling courses, offering coaching, or managing online communities, there are three key operations that will drive your success:

1. Convert Views into Database Members

The key to growing your business is turning your audience into email list subscribers—because you don’t truly own your audience until you have their email. Social media and YouTube are great, but they can’t guarantee consistent reach.

For example, over the past 28 days, only 32% of my YouTube channel subscribers have engaged with my new content. That’s why every video I release includes a call-to-action (CTA), offering a free training, guide, or checklist to bring viewers into my email database. This strategy ensures I’m always building my list, which I own.

2. Nurture Your Database to Drive Sales

Growing your email list is one thing, but nurturing your audience to become paying customers is the next step. Here’s how I do it:

• Weekly Free Training Emails: Every Monday, I send an email promoting free training to my list. There are no sales pitches, just free value.
• Automated Welcome Sequence: When someone new joins my email list, they go through a sequence of emails that:
  • Welcome them to my list
  • Provide additional free training they didn’t ask for
  • Offer a special discount on my courses or coaching programs
• Quarterly Promotions: Four times a year, I run a sale with special promotions for my entire list, inviting them to join one of my courses, coaching programs, or communities.

3. Ensure Students Apply Your Teaching

If your students aren’t implementing what you’re teaching, you’ll struggle to create long-term success. By focusing on helping students achieve real results, you set your business up for sustainable growth.

Remember, success in business is not about having the best product—it’s about being the best operator.