Is Kajabi a scam or the secret to building a 7-figure business? This is a question many ask, and the truth is, Kajabi is neither a scam nor an automatic golden ticket.

Kajabi has helped creators earn over $8 billion in total revenue, but if you scroll through comments on Instagram or Facebook ads for Kajabi, you'll see mixed experiences. Some have incredible success stories, while others have barely made any money.

Why Is There Such a Big Difference in Results?

I’ve earned over $2 million on Kajabi in just the last two years. In fact, I was recently recognized as a Top 3 earner on Kajabi in Australia. But many creators who have been on the platform for the same amount of time have struggled to get anywhere near that kind of success.

So, what’s the difference? Why do some people thrive while others fail?

In this post, I’ll break down the three big reasons why some succeed on Kajabi while others don’t. 

1. Kajabi Doesn’t Sell Your Courses for You

One of the biggest misconceptions about Kajabi is that it will magically sell your courses, memberships, or coaching programs for you. But here’s the truth: Kajabi is a platform, not a marketing service.

I built a 7-figure brand teaching people how to create successful Google Ads campaigns. Many people say “Google Ads doesn’t work,” but I’ve seen firsthand that it absolutely does—if you know how to use it correctly.

The same goes for Kajabi. It works incredibly well, but you must drive traffic to your offers. Kajabi is like your storefront: it’s where customers can buy your products, but you need to bring them to your store.

If you're struggling to sell on Kajabi, it's probably because you haven't built enough awareness or driven enough qualified traffic to your landing pages.

2. Kajabi Doesn’t Set Your Pricing

Another common issue is pricing. If you don’t price your courses or coaching programs correctly, it’s going to be tough to convert leads into buyers.

Let’s take a mini-course for example. If you price it at $49–$99, that’s an accessible price point. But if you set it too high or too low, you could miss out on potential sales or undervalue your course.

Getting your pricing strategy right is essential to making consistent sales on Kajabi.

3. Poorly Designed Landing Pages Hurt Conversions

Your landing page is your opportunity to make a strong first impression. If your page is poorly designed, it doesn’t matter how great your course is—people will leave before they even learn what you offer.

Here are a few key elements of a high-converting landing page:

• Clear messaging: Communicate exactly what you sell and why it matters.
• Simple design: A beautiful, clean layout with compelling visuals.
• Authority markers: Use testimonials, reviews, or certifications to build trust.
• Remove fear: Overcome objections by offering guarantees or free trials.
• Easy checkout: Make it easy for users to buy your product with a seamless checkout process.

👉🏻 Kajabi Coaching: A Full Tutorial

How to Succeed with Kajabi

Kajabi is neither a scam nor an instant 7-figure business solution. It’s a tool—a powerful one—that requires you to do the work in terms of marketing, pricing, and design. When you put in the right effort, Kajabi can be the foundation of a highly profitable online business.