If you're thinking about becoming an online course creator, starting an online coaching business, or launching a paid membership community, choosing the right online course platform is a crucial decision. Today, there are countless options like Kajabi, Teachable, Thinkific, and more. Plus, many influencers in the creator economy are backing different platforms, making it even harder to decide which one is the best fit for your needs.

But here's the truth: If you can build an audience, you can succeed on any platform. However, no platform is perfect. That’s why it's important to choose the one that aligns with your specific goals while considering key elements that will support your business as it scales.

Three years ago, when I launched my first course, I did an in-depth review of all the available options and ultimately chose Kajabi. Since then, I’ve grown from my first sale of $249 to over $2 million in revenue, and I can confidently say that Kajabi has been instrumental in my success.

In this blog, I’ll share the 3 key reasons I chose Kajabi—reasons that many course creators overlook when selecting their platform.

👉 How to Create Your First Online Course: A Step-by-Step Guide

1. 3rd Party Support and Flexibility

One of the most underrated factors in choosing an online course platform is access to external support. Sure, all platforms offer internal customer service, but what happens when you need custom features, advanced reporting, or technical integrations?

Kajabi has a clear advantage here because it was one of the first platforms to market, launching in 2010. Over time, Kajabi has built a robust network of third-party professionals who can help creators with technical needs.

They even have a dedicated Kajabi Experts marketplace, where you can hire vetted professionals for custom development, design, and marketing support. It’s like Upwork, but exclusively for Kajabi users.

Coming from 15 years of digital marketing experience, I knew how important this external support was for long-term growth. Think about platforms like WordPress, which became dominant because of its massive third-party plugin ecosystem. Kajabi offers a similar advantage—its long-standing presence in the market gives you access to the best external resources for your business.

2. Community Support from Fellow Creators

A strong creator community is another key element that many people forget to consider when choosing a platform. Kajabi’s community of over 60,000 creators, many of whom have been using the platform for years, provides a massive resource for anyone starting out.

When I first joined Kajabi, the experience and knowledge I gained from the Kajabi Hero Community were incredibly valuable. With nearly 50,000 members, this group is a treasure trove of advice, tutorials, and support.

As you grow, you get access to more exclusive groups. For example, I’ve earned over $1 million on the platform, which grants me access to the Kajabi Hero Millionaire Mastermind, a group of just over 300 creators who have each earned more than $1 million. In this group, you can ask very specific questions and get targeted advice from successful creators who have walked the path you’re on.

This level of peer support is hard to find on newer platforms, and it’s been crucial to my continued growth.

3. In-Person Events: Meetups & Kajabi Hero Live

One challenge many creators face is working in isolation. Most of us run our businesses solo or with small teams, so finding ways to connect with other creators is incredibly valuable. That’s where Kajabi’s in-person events come in.

Kajabi hosts an annual conference called Kajabi Hero Live in the USA, which is a must-attend for Kajabi creators looking to network, learn, and grow. This year, I’m excited to attend for the first time and meet other high-level creators who are on the same journey.

In addition to the annual conference, Kajabi also holds Kajabi Meetups. I attended the very first Australian Kajabi Meetup, where I connected with 75 other Kajabi creators and met members of Kajabi’s executive team. These events provide invaluable networking opportunities, allowing you to meet other creators who can offer insights and help you along the way.

Plus, Kajabi celebrates your success with awards and recognition. At the Australian Meetup, I was honored to receive an award as one of the Top 3 Earners for Kajabi in Australia.

Why Kajabi?

To sum it up, here are the 3 key reasons I chose Kajabi over other platforms like Teachable, Thinkific, or Skool:

1. 3rd Party Support – Kajabi’s extensive network of vetted experts helps you grow your business with custom solutions.
2. Creator Community – Kajabi’s active community of experienced users provides invaluable peer support.
3. In-Person Events – Kajabi offers live events and meetups where you can network and learn from other successful creators.

If you're serious about building an online course, coaching program, or community, you need a platform that goes beyond just features—it needs to support your long-term success with resources and a community that grows with you.