Are you hesitant to create a course because you think the market is oversaturated?

Do you wonder why someone would shell out hundreds of dollars for your course when there are cheaper alternatives available on platforms like Udemy? These concerns were once shared by friends and colleagues when I first embarked on creating my Google Ads course back in 2021.

👉 Why You Should Avoid Udemy, Skillshare, and Similar Platforms

But here's the thing: these concerns miss the mark entirely. They overlook the fundamental reasons why people actually buy courses – especially yours. In this article, I'm going to delve into the four primary motivations behind why individuals are willing to invest in your course.

1. Access to You:

This is perhaps the most crucial factor. As your audience grows, your availability for personal interaction decreases. However, purchasing your course grants students exclusive access to you. In my coaching communities, I make it a point to respond to questions and comments regularly, providing invaluable support to my students. Unlike social media platforms where interactions can be diluted by noise, the communication within courses is focused and meaningful.

2. Structure and Step-by-Step Guidance:

While much information is freely available on platforms like YouTube, the value of a course lies in its structure. Your course organizes and presents information in a logical, easy-to-follow manner. Each lesson builds upon the last, offering a clear path for learners to follow. This structured approach eliminates the need for students to sift through scattered resources, saving them time and effort.

3. Additional Insights and Context:

In a course, you have the luxury of delving deeper into topics and providing supplementary information, examples, and context. With lessons spanning from 20 to 60 minutes, you can expand on ideas and share real-life examples that may not be feasible in shorter YouTube videos. This added depth enriches the learning experience and offers valuable insights that can't be gleaned from surface-level content.

4. Support and Encouragement:

Undoubtedly, one of the most underestimated reasons why people invest in courses is to support the creator. By purchasing your course, students demonstrate their belief in your expertise and their commitment to your success. This level of support fosters a sense of camaraderie and mutual encouragement, creating a thriving community around your course.

In conclusion, while concerns about market saturation and pricing may linger, the truth remains: people invest in your course not just for the content, but for the unique value proposition you offer. Whether it's access to your expertise, structured guidance, additional insights, or simply a desire to support you, your course provides an invaluable opportunity for growth and learning.

So, don't let doubts hold you back. Create a course that resonates with your audience and watch as it transforms lives and empowers learners to reach their full potential.